Building Your Brand

Here is why building a brand is so important to being a professional and how you can easily achieve this.

If you're really serious about pursuing this as a career and becoming a professional then you must start to view yourself as a brand and/or a business.


You need to make your music and your brand unforgettable so that people will remember you without having to dig through the archives to figure out who you are.


I've pointed out some key areas you need to ensure you are following:



1. Define Your Brand
Did you know your personal brand plays a vital role in the success of your music production business? If you're managing your personal brand correctly, more opportunities will open up for you to get placements and sell records. Before you can begin to work on your personal brand, you must first get a good understanding on how your audience currently perceives you.




2. Know what you're aiming for
Where are you planning on going with music... Do you want to be an engineer? Songwriter? Film Scorer? DJ/Producer? You must have a clear goal in mind of what you want to achieve which then needs to be reflected by your brand.




3. Just be you-nique
To build a brand that everyone will remember, you have to create something unforgettable. There is no brand like the Kardashians out there and that is why they garner so much attention. Build your brand around something unique. Even though the Kardashians have a lot of haters, they have enough people that love them to fuel their growth. Sell your brand as something that cannot be found elsewhere and you will find a larger following for it.




4. Be consistent & reliable
If you’re looking for long-term success, consistency is the secret ingredient. Developing and maintaining a level of trust with those who matter most to you and your business can be effectively reached through showcasing yourself consistently. Whether it’s online, in print, or face-to-face, being consistent will allow you to build trust and awareness of your personal brand.




5. Have an online presence (marketing)
Create a website with a personal domain name ( ) so people can easily find you. Use a blog to talk about yourself, and brand your image even further. Personal websites are great because it really lets other people get to know the real you. You also need to be on Twitter, Facebook, YouTube, LinkedIn, etc. And it all needs to lead to your website where you are posting relevant content designed to bolster your brand. You can build your brand visually all you want, but it isn’t a brand if it is not out there in front of people.




6. Use professional photos and images
You are going to use a photo of yourself in various places on your blog, Twitter, Facebook, etc. You want that photo to be professional and attractive. You also want it to convey the mood expressed by your brand. If your brand is about fun, then look happy and fun in your photo. You can pay somebody to take very professional photos of you. It isn’t necessary, but you’ll get better results.




7. Patience is a virtue
Building a brand and fan base takes time. Even though you’re working your butt off, don’t forget to enjoy watching the process unfold!




Instantly recognisable aren't they?

Branding is key.